Chuck Wendig did a great post on self-promotion as an author. (All authors should be prepared to do promotion on their own behalf.) He rated the good, the bad, and the ugly.
In this post, I will tackle (with regrettably short shrift) some of the varying THINGS YOU CAN DO AS AN AUTHOR in order to promote yourself and your work. Some of these I’ve used. Some of these I’ve seen only in implementation by other free-range penmonkeys. My thoughts will be imperfect and incomplete. This will not be an exhaustive list. Which is where you come in. Am I missing anything? Do you disagree with some of my shouty assertions? Then slingshot your derriere down into the comments section and say so.