Chuck Wendig's got some great information for writers on his site. He runs regular features on writing. Give him a look. He's also a great example of voice. You really won't confuse one of his posts for anyone else's.
How To Promote Yourself And Your Books On Social Media Without Feeling Like A Soul-Selling, Sleaze-Sucking Slime-Glob
In my experience, most authors dislike self-promotion.
Some downright despise it.
And they detest it for good reason: becoming a marketing or advertising avatar for your own work feels shameless. It feels adjacent to the work — like it’s something you didn’t sign on for.
I JUST WANT TO WRITE BOOKS, you scream into the mirror around pages of your manuscript, the pages moistened with saliva and tears. I DON’T WANT TO BECOME A HUMAN SPAM-BOT, you cry as your teeth clatter into the sink, as your ear plops off, as your nose drops away. In all the gaps, a faint glimpse of whirring machinery, gears turning and conveyor belts churning, all of your mechanisms pink with the slurry of Spam…
Thing is, you’re probably gonna have to do it anyway.
First, publishers expect it, to some degree.
Second, if you’re an author-publisher, it becomes wholly more necessary.
Third, readers expect it, too. That one sounds a bit strange, but trust me — I follow a number of writers and their social media channels is exactly how I find out about their new books. I want to have a little promotion thrown my way because, fuck it, I’m a reader — or in some cases a full-blown fan — and I wanna know when New Books By Awesome Authors exist.
I know. I know.
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