New businesses are like babies. You need to consistently look after them. They need to be fed with money, time, and sweat.
Persistence is the number one business tool in anyone’s pocket. That’s all fine and well, but there’s something else you need to think about.
What are you going to walk away from?
Everyone gets twenty-four hours in a day. When you work a day job, eight to ten of those hours are blocked up. That leaves us with fourteen hours. Lets say you actually get eight hours sleep (*insert rapid, high-pitched giggling here*). You then have six hours to do everything that is not job related.
What’s the first thing to go? The thought that you only work five days a week. No, when you’ve got a day job and a business, you work weekends and nights. Sometimes you do a morning shift, but that is just begging for trouble with me. I do not do morning well. So, the business(es) get the weekends and most of the nights.
I claim the right to keep my Monday night meeting for my own sanity (though my business partner is there and we’re working there too, it’s not being at home in front of my computer.)
What goes away? The idea that I’m going to actually listen to the 22 days worth of podcasts on my computer. I ditched a good 10 days worth of material. I don’t want to get further behind.
I’m also not going to buy the $5 Skyrim on steam. I need to work and having access to something immersive to play? Not a good idea.
I don’t spend much time watching television. (That went with the first business. I watch maybe an hour while eating. Maybe.) I don’t go to the movies.
Sometimes, I don’t go to sleep until late because there’s a website to fix up or an application to finish.
Building a business is hard work. But at the same time? It’s just so much more interesting than working for someone else. (Even if we do have to read eye-bleeding contract language.)